Hillary Clinton’s campaign team gets it. This video/contest is everything it should be. It’s funny, smart and generally entertaining.

But most of all, it’s a fresh approach to politics and it shows us a side of the candidate that we don’t see… the human side. This is what YouTube and online video is for, and this video is a great example of how to do it right.

Like Hillary or not, you’re looking at the future of politics in the United States. No longer will we be ok with seeing our candidates on TV only. We’re going to EXPECT them to be online, in our face, talking to us… asking us to talk back to them via our own videos, forums and blogs.

Future political decisions will be won online, by the candidate with the best creative team, and the candidate who can actually pull it off without it looking fake/genuine. Stake your bets on which candidate of yours you think could pull something like this off without looking fake. Can they? See them running scared?

Yet another reason why politicians are becoming more and more like rockstars. You MUST be able to perform if you want the job.

Disclaimer: I’m not so sure Hillary does pull it off.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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October 31, 2008 at 3:39 am #

Well no doubt about that. The internet is going to rule even politics too! Nice idea for a post I must say! I think that in the end that there several things that favor internet over real life! So lets wait and see the fun.