AUTHOR: Jim Kukral DATE: 3:28 PM ----- BODY:
Bloggers find ways to profit It's finally catching on. See my ebook guide at www.blogstoriches.com :)
-------- AUTHOR: Jim Kukral DATE: 10:17 AM ----- BODY:
The eStrategyOne Buzz: Now Two-Thirds of Email is SPAM courtesy of EStrategyOne Buzz.
"Now Two-Thirds of Email is SPAM According to various sources, SPAM reached about 50% of all email transmitted in March of 2003. Now just over a year later, Message Labs reports SPAM at 67.7% of their tracking results."
There's not much to say here. I've been saying for a long time...get used to it.
-------- AUTHOR: Jim Kukral DATE: 11:31 AM ----- BODY:
InternetRetailer.com - Letting marketers manage content ups sales and basket size at Calendars.com
Giving marketers easy access to the ability to update photos, products, and prices and swap out items low in inventory cut down on out-of-stock situations, which helped encourage purchases, according to Calendars.com.
My question is, who was handling this before the marketing team? A programmer? Of course sales grew when they put the marketers in charge. This is a big problem I've seen from many companies I've worked with. They somehow believe that letting a programmer, or even a designer, manage the way their products are sold is satisfactory. It's not, unless you want to fail. Programmers don't have the marketing mind, and vice versa. Lesson: Let everyone do their job and you'll be better for it.
-------- AUTHOR: Jim Kukral DATE: 10:10 AM ----- BODY:
Study: Internet Advertising Sets New Record
"Internet advertising revenues rose to an all-time quarterly high of nearly $2.3 billion in the first quarter of 2004, according to research estimates from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)."
That's billion people, not millions. Further evidence that this Internet thing isn't going away any time soon.
-------- AUTHOR: Jim Kukral DATE: 4:37 PM ----- BODY:
Gates Says Business Blogging Is Serious Business > May 21, 2004
When Bill Gates starts talking about blogs, you know it's time to take the technology seriously as a business tool, an analyst said Friday. On Thursday, Gates, the chairman of Microsoft, touted blogs in a talk before a number of top business leaders at the Redmond, Wash.-based developer's annual CEO Summit. “What blogging and these notifications are about is that you make it very easy to write something that you can think of, like an e-mail, but it goes up onto a Web site,” said Gates. “[Blogging is about] getting away from the drawbacks of e-mail, that it's too imposing, and the drawbacks of a Web site, that you don't know if there's something new and interesting there.”
-------- AUTHOR: Jim Kukral DATE: 10:11 AM ----- BODY:
Design by Fire: Design Eye for the Usability Guy
I've been known to have a thing or say to say about Jakob Nielsen in my day...see here. It's all in fun and self-promotion. That's why I appreciated this multiple gun hit-man attack on Jakob's Useit.com website, to the parody of Queer Eye for the Straight Guy. Enjoy.
-------- AUTHOR: Jim Kukral DATE: 11:36 AM ----- BODY:
What was I saying the other day about targeting the Hispanic market online? Again, adopt to a trend early and profit from it. iMedia Connection: Reaching Hispanic Entrepreneurs: "Ford and AOL spark trend of teaming to reach Spanish-speaking small business owners in U.S." I also found this very interesting and helpful. Survey finds search clickthrough behavior can be predicted by gender, education and other factors.
For example, results show that women find paid search advertisements to be more relevant to their online queries than men do. Looking at the four largest search engines according to market share (Google, Yahoo!, AOL, and MSN), 43.1 percent of female respondents chose a paid search advertisement as the most relevant result to a sample query, compared to just 34.6 percent of men. The survey results also show that search engine users who are employed full-time find natural search results to be more relevant than users who are employed part-time or not at all. Nearly 65 percent of fully employed respondents chose a natural search result as the most relevant result to a sample query, compared to users who are employed part-time at 60.8 percent and just 55.1 percent of unemployed users.
-------- COMMENT-AUTHOR:Linda Ackley COMMENT-DATE:3:08 AM COMMENT-BODY:This reminds me an article "Habla Espanol? Your Company Will Soon Have to Do That" at http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&id=830 -------- AUTHOR: Jim Kukral DATE: 9:46 PM ----- BODY:
Article: Why link optimization?
"This article will discuss link optimization and its relevance in obtaining better search engine positions and how to improve your site ranking with the major crawler-based search engines that use ranking algorithms to measure links to and from web sites. Which will also then provide analysis of links or 'Link Analysis' which provides search engines a valuable means of determining which pages are good for particular themes. "
This article/guide is perhaps the most comprehensive and easy to read tutorial on link popularity techniques that I have ever read. Link popularity still means a lot in today's competitive search space. The key to remember is that quality of links is what matters now, not quantity. Start linking!
-------- AUTHOR: Jim Kukral DATE: 10:00 AM ----- BODY:
ONE REAL WORLD - Hispanic Marketing. Hispanic Marketing Research. Hispanic Marketing on the Internet
There are more Hispanics in the US than Canadians in Canada. Half of US Hispancis are on the Internet. Hispanics online are growing 350% faster than the overall Internet.
Those statements tell me that the early movers in the online Hispanic space will be very successful. Is your website bilingual? Why wouldn't Hispanics want your products as well? Good questions to ask yourself now, before you're a follower, not a leader.
-------- AUTHOR: Jim Kukral DATE: 9:00 AM ----- BODY:
The Webby Awards: 2004 Nominees & Winners If the Webby Awards are good for one thing, it's helping me find the coolest online applications and wackiest websites that have somehow evaded my ever expanding favorites list. So every year I stop by and see the winners and every year I usually find one or two really, really, really (how's that for professional writing?) amazing online applications that blow me away, as well as a gaggle of weird-ass websites that make me smile. This year it is Map24 getting my, and the main award, for the best technology award. Imagine the guy or gal who thought this one up. "Let's make a detailed map of the ENTIRE WORLD and put it online. Then, let's make it fast loading and with state of the art zooming tools, and, distance measuring between points." Also check out the landmark icons of specific businesses or airports or parks, etc... Simply amazing. Now for the weird category. The winner was Car Stuck Girls. Um, ok, I don't really get it, but I guess that's the point of it winning the weird award. RealityCarnival.com is another great source of all things weird. I found this link here, which I loved, but is more cool than weird. Watch it. Lastly, I should direct you to Fray.com where I read a well-written, sit in your seat squirming, story about human tapeworms. Enjoy.
-------- AUTHOR: Jim Kukral DATE: 11:13 AM ----- BODY:
Today I'm going to launch a new feature on this blog. It's called 'No Escape'. 'No Escape' will attempt to inform you about the latest online advertising technologies that WILL be integrated into almost every damp corner of the 'net very soon. It's happening as we speak. Advertisers are paying big bucks to get their messages in front of key online audiences, using special delivery methods like streaming video and audio. Let's welcome our first 'No Escape' contestant...Eyewonder.com.
EyeWonder, Inc. is a pioneer in developing instant streaming video on the Internet. Our “create once, play everywhere” streaming audio and video software, EYERIS G3, provides a suite of streaming tools to instantly deliver audio and video content across narrowband, broadband and wireless networks without the need for any media player download, upgrade or plug-in.
You can see some of their video format options here. The latest from Eyewonder is the VideoStitial. It 'combines the dynamic and attention-getting nature of in-between page ads with a high-quality, full-screen instant streaming video experience'. Read the press release here. 'No Escape' Summary: You thought you were really slick when you installed that pop up blocker software last year, didn't you? Well, guess what? The new VideoStitials don't get "blocked". They can't even be clicked through as if to be avoided. They completely interrupt your browsing experience and force you to watch a television commercial before you can continue on to the information you clicked for. Watch as they become prevalent in large content driven sites such as MSN and ABCNEWS.com. There is, no escape. Get used to it!
-------- COMMENT-AUTHOR:Jim Kukral COMMENT-DATE:10:49 PM COMMENT-BODY:Testing the new comment system -------- AUTHOR: Jim Kukral DATE: 11:05 AM ----- BODY:
It's About Time...The Google Blog
Insight into the news, technology, and culture of Google. Get the latest word direct from the Googleplex about new technology, hot issues, and the wide world of search.
Big 2004 for Google so far. The new blog, the new website and GUI launch, and oh yeah, that little thing called the Google Initial Public Offering that is the talk of stuffed shirts on Wall street and PHP geeks alike. Heck, I think my 2-year old daughter heard about it on Seasame Street. The letters of the day are "I-P-O"!
-------- AUTHOR: Jim Kukral DATE: 1:58 PM ----- BODY:
Welcome MarketingSherpa Voters... Thanks for stopping by, please join my newsletter, or read about my blogging ebook, or read some of my published writing. Or just read the blog below! I'm honored to be listed as one of the Marketing Sherpa survey entries for 'Favorite Blogs on marketing, PR, and advertising for our Readers' Choice Awards.' More than honored. Surprised really. :) You can vote here for me if you haven't heard about it: http://www.surveymonkey.com/s.asp?u=35308481739.
-------- AUTHOR: Jim Kukral DATE: 11:47 AM ----- BODY:
Spending for online content rises in 2003 | CNET News.com
"Spending in the No. 1 category, personals and online dating, grew to $449.5 million from $302.1 million in 2002. Spending on business and investment content grew to $334 million in 2003, from $292 million the year earlier."
-------- AUTHOR: Jim Kukral DATE: 9:39 PM ----- BODY:
The New Blogger, Design Done Right Wow, what a great new GUI and website design for us bloggers who use Blogger. This is how you do it folks. Logo. Login. Two main areas. 1. What's a blog? section built to help the rest of the world answer that question. 2. Create your blog in 3 easy steps. 1, 2, 3 is all it takes. Start now. Want a case study on how to design an effective home page? Blogger has done it. Oh yeah, it's usable...and pretty Jakob, go figure. It can be done. A+ blogger team. Did I mention that have a whole new suite of templates that are much more diverse and, well, not ugly? I just did. Check it out fellow Bloggers!
-------- AUTHOR: Jim Kukral DATE: 10:15 PM ----- BODY:
Amazon.com: Welcome Now this is how you announce something big. Amazon completely throws away the home page with a special announcement. It's so, different, to see this instead of what you normally see that it makes you have to read it. Again, Amazon.com proves why they are the ecommerce leader of the pack by innovative methods like this.
-------- AUTHOR: Jim Kukral DATE: 5:00 PM ----- BODY:
Professional Cleveland Dating Photos - DateCleveland.com Cleveland singles, pay attention. Do you use online dating services? If so, then Hal Stata & DateCleveland.com have something for you! How would you like a professionally taken photo of yourself for only $99? See the before and after shot above to see how good you could look. Did you know that having a good photo can increase your level of contact on the dating websites by 200% or more? I'm happily married, but I truly believe that I'd do this if I was still out there looking for love.
-------- AUTHOR: Jim Kukral DATE: 5:23 PM ----- BODY:
Revenue - The Internet Affiliate Marketing Standard I've written lots of articles for Clickz.com and Builder.com and a few other online publications, but I've never been published in the print medium, well, not since The University of Akron's 'The Buchtelite' college newspaper circa 1990-92. So having my first paid print piece published... it was definitely a thrill to see my photo and byline written on something I couldn't delete, minimize or bookmark on my pc. Revenue Magazine is only in its second issue, but is very well done graphically and covers a wide range of helpful and well-written articles (of course I would say that, I'm in it). If you are at all interested in affiliate marketing, or the business of online marketing, you should subscribe.
--------