My Apology To John Chow, Dot Com Mogul + Branding Advice! | Unskippable - Marketing Keynote Speaker - Jim Kukral

My Apology To John Chow, Dot Com Mogul + Branding Advice!

I admit I’ve been a bit too snarky in the last week or so in the comments over at, and for that, I do apologize John. As Kramer said, “I need to learn to control my rage”. Alright, I didn’t go to quite that level of disgusting rage. :o

Here’s the deal John. It’s not that you don’t have a good blog, you do for the most part. It’s not that I don’t think you offer some decent information that helps people, you do.


My Problem With – To Be Taken Constructively

I’m a snob when it comes to online marketing. I admit it, I tend to look down on things like multi-level marketing, and get rich quick schemes. Some may work, but most don’t, and to me they make our industry look scummy. Those things are the underside of real online marketing as it exists as a legitimate business model. Again, I’m a snob.

So when I visit a site like yours John, I tend to get very antagonistic, and here’s why.

You are a thought-leader, like it or not. You brand yourself as one at least. You have a semi-large subscriber base, and you have positioned yourself as an authority. That means that people listen to you, especially the vast majority of newbies who are trying to learn their way around our industry, or simply trying to find an honest way to make a buck online.

As a thought-leader, I believe it is our responsibility to educate these readers without gaming them. Sure, it’s good to make money because of our readers in many ways… but not at their expense.

Case in point, your push on Agloco. You have the right to blog about whatever you want, and push anything you want, of course, that’s not my issue. What bothers me is that by pushing this multi-level system to your audience, you’re essentially gaming them for your own personal gain.

“I have ads on my blog too Jim, and Adsense, what about them, isn’t that gaming my readers?”

Answer: No, here’s the difference. You get ad money because you’re a thought-leader, and you offer helpful advice. There’s a line (in my opinion), and you cross it with your readers (in my opinion) when you continue to push somethink like Agloco that benefits you directly through a downline.

So again, I apologize. Now at least you understand where I’m coming from.

I only ask you this…

Do you want to be known as a thought-leader, well respected in your community… or that internet marketing guy who pushes stuff just to make a buck?

There is no right answer, either is fine. Just pick one.

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