Found this link over at the Blog Herald. This piece talks about the statistics behind the top 100 blogs over at Technorati. While nothing is earth-shattering in terms of data, there are a few tidbits that jump out.
First off, here’s how they break down how they make money. What I don’t get is how they got this data? Just by looking at the blogs? Did they call them up and talk to them?
Blogging is big business these days, and most (79%) of the Top 100 blogs had some form of advertising. A mere 21% had no explicit advertising at all. The most popular form of monetization is the ubiquitous Google Adsense, appearing on 24% of the Top 100. Easy to set up, and with a large catalog of advertisers, it’s a common choice. BlogAds and DoubleClick constituted a relatively significant portion of ads, with Federated Media et al lagging behind.
Again, these numbers don’t make sense really. Only 79% of the top 100 blogs in Technorati had ads? Google Adsense is the primary choice for top bloggers? My data shows that to be far, far, far from the truth. Take a look around for yourself, the top bloggers make most of their money from sponsorships either sold themselves or through places like Federated Media.
The Topic chart is interesting to look at, I guess.
Remember, these are the top 100 blogs. So this is NOT representative of the “real” blogosphere, which by my estimation is primarily consisted of general, personal and “other” type blogs.
Overall, I think the best thing about this report is the fancy pie charts.