The Copyblogger Is Right, Keep It Simple, Tell A Story | Unskippable - Marketing Keynote Speaker - Jim Kukral

The Copyblogger Is Right, Keep It Simple, Tell A Story

If you’re not already reading Brian Clark’s www.copyblogger.com, then you should go there now and subscribe.

Side note: I know two Brian Clarks. That one, read up, and the Brian Clark who is a founder of ReveNews and runs Indiewire.

Back to the Brian Clark of Copyblogger.com. Today he writes a great post entitled ‘The Five Essential Elements of an Influential Blog‘.

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    What makes a blog influential?

    Influence is often attributed to traffic and readership levels. But in reality, those are actually benefits that are symptomatic of something that precedes them.

    How do we get people to pay attention to what we say in the first place?

    Ultimately, a blog catches on just like any other idea spreads—it must somehow speak to people in a way that they want to hear. Your posts must fill a human need, and that will most often be at an emotional level, no matter how practical we think our subject matter is.

You know, I’m already into this newly revamped blog for 24-hours or so and I believe I’ve already lost a bit of the simplicity I was going for. I suppose I could write that off as me learning my way here, but in reality, I’ve been blogging long enough to know that’s an excuse.

So what is this blog supposed to be about? Let me try to explain using Brian’s five points.

1. Simplicity
JimKukral.com is built to give me an outlet to talk about online marketing. But specifically, I want to talk about creative and outrageous online marketing ideas. I want to be able to help small businesses and other bloggers learn how to think like I do to better market their companies. To me, that’s fun. Somehow I simply have to get that into the content.

2. Unexpected
I don’t believe a lot of people have as many crazy ideas that I have. So I’m a bit of wild card when it comes to thinking in such a manner. After all, I did invent the AwesomeMillion.com, and the soon to be released Big Brown Box project (not adult related people, move along).

3. Concrete
Got to stay on topic with information that makes sense for your specific audience. For this blog, that’s small businesses and anyone else who wants to think, I hate to say it, “out of the box”. Yuck, I hate that phrase, but it works.

4. Credible
I think I have this covered, but I need to prove it even further with this new blog.

5. Story
Keep the information flowing in a way that tells a story, and is still valuable. I get it. I think also that integrating your personal “style” into your blog brings our your personality as well. I always go by the mantra you “should write like you talk.” Fortunately for me, I talk very frank and conversational. :0

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