Andy Beal writes an enourmously powerful and helpful blog entry entitled ‘Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007′. Go read it, now. Ok, assuming you’re in the online/marketing/interactive agency business. If you’re a shoe repairman, you might not find it so intriguing. :9
One of the most common questions I am asked by marketing agencies seeking my advice â€“ especially those that are newly-started or still relatively small â€“ is â€œhow do I attract new clients and grow my business?â€ While there are many ways to accomplish this task, depending on your resources and your target market, there are some proven strategies that any marketing firm can implement.
The five secret strategies listed in this guide are tried and trusted. I have used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. However, the strategies suggested below are not just confined to the companies I have worked with, they are evident in many successful agencies. Take a look at any successful marketing firm â€“ whether it focuses on search, web design, email, viral or interactive â€“ and youâ€™ll likely see theyâ€™ve followed at least half the strategies Iâ€™ve listed.
I donâ€™t want to sound like one of those overly-tanned, bright-smiled, â€œgurusâ€ you see on infomercials late at night but, if you follow the strategies Iâ€™ve outlined, Iâ€™m convinced you can add at least $1 million in new revenue for your agency, over the next twelve months.
I can relate to all 5 points, and tell you that he’s dead-on. If you want to be successful, you’ll read this and follow it.