2007 | Unskippable - Marketing Keynote Speaker - Jim Kukral

Yearly Archives: 2007

Nobody’s Getting Rich From Online Videos Because They Don’t Know How

It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.

No matter how you look at it, the message to professional online video producers from this data point is similar to that of our Revver video analysis: Keep your day jobs.

Um, no. See above.

I’ve been preaching this for years. Most people who do online stuff, especially entertainers, have ZERO knowledge of how to monetize. This is especially true for bloggers, but we’re talking about video bloggers now.

Robert is right too. I’ve said this a million times. It’s all about the influence in your industry.

YouTube Clone Scripts: Make Your Own YouTube

If you do a search on Google for “youtube clone“, you get a ton of results of, well, YouTube clone scripts. They range from $27, to $100 and more. But which one is actually the best?

Have you researched this? Share your thoughts in the comments below. I’m looking to find the best of the best.

Why do I want a YouTube clone script? I don’t really. I just wanted to see what was out there. However, I can see value in the possibility of building my own niche video network, can’t you? :)

Here’s a few I found…

Mark Cuban – Success & Motivation – A MUST Read

Head on over and read this amazing series that sums up how Mark MADE himself a success. Again, he MADE it.

I particularly like this part from the end of part 3 where he talks about just finding out that his secretary ripped off his entire bank account ($83k to be exact)… Bold is mine.

I got back to the office, told Martin what happened at the bank, and then I realized what I had to do about all of this. I had to go back to work. That what was done, was done. That worrying about revenge, getting pissed at the bank, all those “I’m going to get even and kick your ass thoughts” were basically just a waste of energy. No one was going to cover my obligations but me. I had to get my ass back to work, and do so quickly. That’s exactly what I did.

Indeed. Leave the negativity behind. Go back to work, follow your passion and believe and move forward.

In talking about his past, many, failures…

With every effort, I learned a lot. With every mistake and failure, not only mine, but of those around me, I learned what not to do. I also got to study the success of those I did business with as well. I had more than a healthy dose of fear, and an unlimited amount of hope, and more importantly, no limit on time and effort.

Great stuff.

Bobblehead’s & Videos You Need To Watch

Dwight Schrute has one, why can’t I? I love the Internets. You can order all kinds of crazy things you previously wouldn’t have known about.

Someone buy me one? Visit http://www.whoopassenterprises.com.

Also, check out this video. Well done. YouTube is my life! Hat tip Nalts.

Found this great site tonight as well. Brotherhood2.com. Great concept, great execution.

There’s so much fun stuff out there to see. I need to start exploring more online, that’s for sure. Enjoy, I am.

Does Your Product Or Service “Just Work”?

You know your product or service is great (far above average) when you can get someone to say…

“It just works”.

That’s it. It’s the highest compliment you can get.

“It just works” is a very powerful phrase in this day and age. Especially when it comes to choosing between several items you may be shopping for. Case in point.

I have been researching whether or not to upgrade my Sony Vegas from 7.0 to 8.0 Pro. So I did some researching around and in a forum I caught this comment. Bold is mine.

It’s user interface and workflow are unsurpassed in my opinion, assembling a movie is way easier than in other programs. Thus, it’s very stable and “just works”.

SOLD!

Does your product or service “just work”? Sometimes that’s all you really need to do. Create a strong product and make it the best it can be and make sure it does what it says it does.

Serious Online Entrepreneurs Should Not Opt For Cheap Web Hosting

99% of my domains are on my own dedicated RackSpace box, somewhere in Texas. I love RackSpace, and I love having my own dedicated box that nobody can mess with. (Read more about me and RackSpace here).

But, from time-to-time, I have to host some of my sites at other webhosts just because. For example, I recently bought a site that was built on Ruby on Rails, and my server wasn’t setup to run that application. So I chose a webhost that charges me $6.95 to host that site per month. It’s on a shared box.

I just noticed the other day that the site in question was down and not working. I filled out a support ticket and get a snarky answer that went something like this.

Well, you didn’t mention when the site when down, so we can’t help you. Go to this link and read up about upgrades.

So I went to the link, and it was full of technical junk that is way above my head. So I responded to support.

Can’t you just tell me what’s wrong? I realize I only pay $7.00 a month for hosting, but a little help here?

Their response…

If you’re not a developer, you’re going to have to find someone to figure it out. We most likely upgraded our Ruby application on your shared server and it could have broken your site. Sorry, we can’t help you.

Let me tell you. If you are in the business of doing business online, there is no way you can be successful working with a webhost like that. Cut the cord on your hosting issues and get a free quote from RackSpace.

Lease Your Blog, Make Money?

Pretty smart idea coming from the Creative Weblogging team. Lease your blog! Found over at BlogHerald. Chock this one up as another creative online marketing idea that impressed me.

If you think leasing was only for cars, buildings and office space, think again. You can now lease your blog to Creative Weblogging. This could be a good alternative to selling blogs outright, or applying for a blogging position with a blog network. The arrangement is basically for CW to market your blog, and to provide technical, administrative and creative support to your blog at their expense.

Why would you do this? They argue.

Simply – It’s more fun together, less hassle and often more money for you. We pay for all services surrounding your blog. You ‘just’ blog – we do not interfere with what you write at all. Also we help you to make your blog even more famous and after ‘the lease’ is over you can sell your blog to whoever you wish.

But what’s more compelling to me is what they bring to the table.

What we bring to the table:

– We’ll integrate your site into the existing network of 135+ blogs.

– We plug you into the group of editors and give you help from the team on how to build your site further.

– We’ll pitch your site to our existing audience and advertisers.

– We pay per article (around $7 per post) or depending on your blog way more.

– We pay a page view bonus of $1 per 1000 page views (as reported in Google Analytics).

– Fully redundant hosting

– Nice layout and structure of your blog plus some great extras like email newsletters and ratings.

– We pay for all marketing and guest bloggers if you wish to bring them on.

I would consider this a good idea for many of you out there. Worth checking out.

Search Engine Marketing Comes To The Discount Rack

Search is getting so big, even Sam’s Club wants in on the action?

Apparently it’s not enough to sell pallets of Cheez Wiz and fried mozzarella sticks at deep discount rates. Now, when you visit Sam’s Club, you can get your 80-pack of tube socks… AND…

Get your website search engine optimized at the same time! How awesome is that!!!

Word of advice… you get what you pay for. Choose a search firm that actually has a reputation and doesn’t also want to sell you discounted ho-ho’s at the same time.

I’m not sure I understand the thinking here. Why move into selling services? I realize they are partnering with an outside firm to get it done, but at what point as a business do you have to stop and say, “Let’s just be good at what we do, and not try to sell everything to everyone?”

When I think of Sam’s Club, I think of discounts and bulk. I do not get the same feeling when shopping for a SEO firm.

YouTube Is The Fast Food Of Online Video Viewers

YouTube’s year-end video roundup is out. One thing is for sure, when you look at the top videos…

It’s pretty obvious that people use YouTube to watch videos about pop culture, music, celebrities and other “bubble gum” content. YouTube is like fast food for online video viewers.

SAN BRUNO, CA — (MARKET WIRE) — 12/27/07 — YouTube, the leading online video community that allows people to discover, watch and share originally created videos, today announced the 2007 YouTube Year End Video Roundup. “This year, YouTube and its users were at the forefront of politics, music, entertainment and more,” said Jamie Byrne, Head of Product Marketing for YouTube. “Every day new videos are created, uploaded, discovered and popularized through the site and the videos in our year end roundup are just some of the ones that made their way into conversations both at work and at home.”

I must admit though, if you haven’t seen this video, well, just watch it.

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