Donate $100k For Premium Ad Space On Jason Calacanis's Blog | Unskippable - Marketing Keynote Speaker - Jim Kukral

Donate $100k For Premium Ad Space On Jason Calacanis’s Blog

Super blog powers unite! Shape of… a big juicy charitable blog meme!

I can feel something starting to happen. A meme you say Jim? Yes, Shawn, a meme! Earlier today I wrote about how bloggers like Jason Calacanis and others could/should be selling ads or sponsorships, or whatever they can, on their blogs for the simple sake of giving the money they don’t need to charity.

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I mean, why not? If you can help people with your blog super powers, why not, right?

Well, check it out. It appears we might have something going here. Turns out Jason bought into the idea and is offering space on his blog for a $100k donation to a local school.

Jim says I’m throwing away 100k by not having ads on my personal blog. That’s probably a little high since I only get 5k page views a day/200k a month. At a $25 RPM that would be $5,000 a month/$60,000 a year.

Anyway, the reason I don’t sell the space on my blog is because:

a) I don’t have the time to sell it
b) I like the way the clean design looks
c) I make money building profitable businesses, not selling ads on my business card (and that’s what I consider my blog to be).

That being said, if someone wants to sponsor my blog I will give them three ad units on the page and a huge hug if they donate $100,000 to the Bay Ridge Prep Opportunity scholarship fund (the same one that PodTech and Godaddy sponsor for my podcast–oh yeah, time to do one!).

The scholarship goes to folks who could never afford a private school education, but who the school feels could really benefit from it. So, it’s not an academic scholarship for folks who have amazing grades, its a scholarship for folks who didn’t get dealt the best hand in life.

THE CHALLENGE FOR US ALL

Game on. Our job is to find that buyer for Jason. How do we get started? I want to see this followed through, and those kids get that money. Any advice? Maybe we could get three or more companies to pool the money and share the ads? Let’s work this out!

Then we’ll put the pressure on Seth, Mark, Guy and Scoble too :)

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