I Couldn’t Give A Crap About The iPhone | Unskippable - Marketing Keynote Speaker - Jim Kukral

I Couldn’t Give A Crap About The iPhone

How’s that for a headline! Say it with a scottish accent, emphasis ‘crap’, it’s fun. Seriously, what is the big deal with this? I just don’t get it. Yeah, it’s cool looking and all that, but can it teleport me to Japan, or can it launch me into space or is it just a stupid phone with some audio/video stuff built in?


Answer: It’s a stupid phone, that’s overpriced and won’t even be used by hardly anyone who isn’t either a super Apple fan-boy or some tech-gadget geeks. C’mon, it’s like $500 bucks people, and that doesn’t even include your monthly Cingular bill and data rates.

But… I’m not naive enough to really believe all that I just said. It’s VERY obvious (watching Techmeme coverage) that people do care about this, after seeing the onslaught of online chatter about this over the past week, you’d have to be crazy to not believe that for some reason people really care about this.

I suppose a lot has to do with the Apple brand. For me, it’s just a fancy phone, big f-ing deal.