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Long Live Personality Marketing Ala Mark Cuban

If it appears that I am stalking Mark Cuban, I am not. Here’s the problem I have with him. He’s smart and make a lot of sense and I keep learning things from his blog. Therefore, I keep wanting to talk about what he says. So Mark, keep it up, and I’ll keep learning.


On Christmas Mark let out a blog entry entitled ‘The Lesson Of Happy Gilmore and Pro Sports Marketing‘. The piece basically talks about why the movie Happy Gilmore mimics everything that is wrong about sports marketing today. Good read. It got me thinking, not about sports marketing, but about personality marketing in general.

Mark says…

I think the trend towards taking personalities out of the game could be a fatal business mistake. Leagues are so intent on polishing and packaging athletes that they forget the Happy Gilmore lesson. Fans love, or love to hate athletes with personality. Most importantly, they watch those players and buy their merchandise.

My big takeaway from this mantra is… Mark’s right. If you’re in the business (any business with personalities) to make money, this is what you need to do, because it works. As an online businessman, and more specifically, publisher of an online “magazine” at ReveNews that feeds off of many personalities, I’ve learned that the business of “selling newspapers” is how you need to think in order to have monetary success (assuming monetary success is your goal).

To do that, you need to give people what they want, and that’s confrontation, and the opportunity to disagree, to yell. To “trash talk”. That… is what sells newspapers, and yes, even sells in the blogging world. Look at the successful blogs out there today. They don’t play it safe. They are run by strong personalities that have strong opinions, and that’s why they work. Heck, look at Mark’s blog, he’s a prime example of this. Look at blogs like 1938media.com, or Oneparkavenuereality.com to see more of this in action.

In the end, Mark is right again, it’s all about providing entertainment, or helpful information. Doesn’t matter if you’re a fan, or a reader, or whatever. Heck, I’m considering changing the entire format of ReveNews to a giant blogger vs. blogger cage match where bloggers simply fight each other.

Now that would sell a lot of newspapers :)

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