Techcrunch Conversation Tracker: Free Online Marketing Idea #1 | Unskippable - Marketing Keynote Speaker - Jim Kukral

Techcrunch Conversation Tracker: Free Online Marketing Idea #1

If you’re an avid reader of www.techcrunch.com as I am, you’ll know that the comments are always sometimes the very best part of the content. I would argue that most of the time they are even better. That’s no dig on TC, but rather a compliment to the community they have enabled over there.

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So when a story breaks on TC that I am interested in, I follow the comments, and the trackbacks, very closely. TC doesn’t have a “subscribe to comments” feature, so I have to keep coming back to the site and refreshing the page. They do offer an rss comment feed, but I don’t use feed readers.

The other thing that I do is click on the commentor’s name to go to thier site. Why? Because it usually leads me to a blog that I find interesting.

WHAT I WOULD BUILD TODAY IF I HAD TIME & MONEY

What I want is a TechCrunch conversation tracker. I imagine it as a mini TechMeme.com. Not just a comment tracker, but rather a “conversation tracker”. A tool that would allow me to subscribe to a blog entry, then actively go out and find the conversations related to that entry, and here’s the key… it would bring them to me via email, or a landing page built just for me.

It doesn’t have to be a solution just for TechCrunch either. I would like it to be used for me on any content I wished to track. I wrote more about this idea at ReveNews a while back when I gave tips to Icerocket.com.

2. Bribe the bloggers with vanity. I would build a system that helps bloggers get noticed. The #1 thing that all bloggers want is attention, so give it to them. Build a solution that helps the blogger be found and rewarded for good quality niche content. Push that content in a Techmeme style layout out to vertical markets. Focus on the bloggers as your customers and solve their problems and stroke their egos while providing them, and their readers with a simple interface that pushes the discussions out to each interested party.

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