Ted Murphy Of PayPerPost Is A Fucking Marketing Genius! – Marketing Keynote Speaker – Jim Kukral UNSKIPPABLE

Ted Murphy Of PayPerPost Is A Fucking Marketing Genius!

After I wrote this post 30 minutes ago, I went to wash the dishes before I put my kids to bed. As I was washing I had an epiphany.

Ted Murphy of PayPerPost is a fucking marketing genius!

tedmurphy_fuckingmarketingg.jpg

The Scoble thing nailed it for me. Checkmate. Game over people.

I used to dislike PPP, but now, well, I think I must start rooting for them as I admire Ted Murphy for his marketing skills. Think about it for a moment. I have followed it from the start, and I estimate that the work Ted has done has generated close to half a million dollars in free, yes, free publicity for his company since the get go. Possibly more?

Don’t believe it? Look at this press page. Then do a search on Technorati and Google blog search.

Love them, or hate them. Ted Murphy is a marketing rock star. Un-f-ing, believable the coverage he has procured for that company. Write a book Ted, I’ll read it.

About the Author

Webomatica - February 3, 2007

Not to put more viral marketing buzz where it’s not needed – but have you seen the reality show: RockStartup? Despite my complaints about the ethics of PayPerPost, I think you are right on to say there are some marketing geniuses at the company…! I watched the whole darned thing.

Kevin Burton - February 4, 2007

It’s pretty easy to be a marketing genius if you have millions in VC money to burn and lack any form of ethics.

All this press is bad press. I’ve never seen a company hated as much by the blogosphere since, well, Microsoft.

Jim Kukral - February 4, 2007

@Webomatica, I have seen it and I must say, that regardless of if you like it or not, both sides talk about it, so it wins from a pure marketing standpoint.

@Kevin, I don’t think having the money has anything to do with it. The free write-ups and buzz they have generated has nothing to do with throwing cash around. It’s utterly, amazing what they’ve accomplished.

Ted Murphy - February 5, 2007

Jim,
I don’t know about being a genius, but thank you for the kind words : ) When I saw this post I was floored.

Robert: Disclose that bag of pretzels too » mathewingram.com/work - February 5, 2007

[…] Tony Hung has a long and thoughtful post on the subject of the “impossible standard” bloggers are being held to. And both Duncan Riley at 901am and Jim Kukral of Blogkits (which I use, in the interests of full disclosure) think that Ted Murphy of PayPerPost is a marketing genius. Technorati Tags: blogs, conflict, payperpost, Scoble | Share This […]

Jim Kukral - February 5, 2007

Ted, don’t be blow away. It’s true. I may not totally believe in your business model, but I totally believe in your marketing acumen.

ReviewMe.com Offers 50% Discount + PayPerPost Gets Disclosure Badges | JimKukral.com - February 12, 2007

[…] A salesperson did contact me today to try and sell me on the service. He was very helpful and made a lot of sense. Again, I’m still debating to try it or not, probably at least first from an advertiser standpoint. I mean, after all Ted Murphy (PPP CEO) is a fucking marketing genius. […]

Sunday Night Roundup, Links & Random Thoughts | Jim Kukral Online Marketing Consulting 1-888-BLOG-BIZ - March 25, 2007

[…] Ted Murphy is not only a fucking marketing genius, the guy is a PR wonder. He has kept his calm, clear head from day one of his company’s […]

PayPerPost Direct Launches - Elminates The Middle Man | Jim Kukral - Marketing Ideas Online - May 24, 2007

[…] still not be liked by many, but I will stick to my guns when I say that Ted Murphy, the CEO of PPP is a marketing genius. I got an email from Ted earlier today asking me to check out a new thing called PayPerPost […]

PayPerPost is a Fucking … - November 11, 2007

[…] I need to go to the blog ranked on top of my Tip me $10 TOPSPOTS to find out in Ted Murphy of PayPerPost is a fucking marketing genius that PayPerPost changed to Izea. No email-notification of […]

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