Anyone Can Be An Expert, It Has Nothing To Do With Time Served | Unskippable - Marketing Keynote Speaker - Jim Kukral

Anyone Can Be An Expert, It Has Nothing To Do With Time Served

photo_experts.jpgThe Blog Herald wonders what makes you an expert at something?

I had to laugh hysterically (and groan) today when someone described a blogger as “world-reknown expert on WordPress”. The blogger had been blogging for 4 months. I know personally that they had no PHP, WordPress, or web design experience prior to beginning blogging. Now that they have the title “expert”, there is no telling who will believe that claim.

Here’s what I said in the comments.

Being an expert is all about value, it has NOTHING to do with how long you’ve been smart at something. You either can, or your can’t provide value that someone else doesn’t have the skills to do. If you can, you’re an expert.

The Internet is growing so fast, with so many new ideas and tools. Because of that, new experts are created every day.

Case in point, there are now Twitter experts. We simply cannot define expertise in terms of “how long you’ve been doing something” anymore. That’s an old way of thinking.

The rules have changed. Value is value.

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