Does Your Widget Or Web 2.0 Application Solve Problems? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Does Your Widget Or Web 2.0 Application Solve Problems?

widgets_03.jpgToday I was part of a panel on Web 2.0 over the ecomXpo, moderated by Shawn Collins, and including me, Scott Jangro and Sam Harrelson. It was entitled ‘Web 2.0: Views from the Thought Shapers’.

Pretty cool panel. We discussed a list of about 43 web 2.0 websites and widgets and gave our thoughts on each. Shawn has a list of the sites on his blog here.

Beyond just talking about those sites listed and some widgets, I specifically wanted to make one major point, which I will share here now.

Widgets, Web 2.0 Applications & Everything Else You Build Online Are A Waste Of Time Unless They Are Easy To Use, Easy To Understand & Solve A Particular Problem

People come to the Internet to have their problems solved, or to have fun. So if you are thinking about creating a widget or web 2.0 application, perhaps you should first ask yourself “how will this solve a problem for my target?” Then, and only then, when you have a clear answer should you proceed.

Case in point, you all know I LOVE BUMPzee. Why?

Because it solves problems for me. It saves me time. It exposes me to new sources of content in my niche without me having to work to find it. It connects me with people in my industry.


Oh yeah, and it’s fun to go there every day and follow conversations real time. Not to mention that the widget allows people to bump my stories up which provides my own blog and thoughts with more exposure.

Solve problems, and you’ll win.

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