Well, not that we needed it to be validated. Those of us in the affiliate marketing industry have “been validated” for close to 10 years. We know it works. We know it can be successful.
However, it can be argued that Google’s move into the cost per action space does in fact validate the affiliate marketing industry further in the minds of “outside” industry. Let’s face it, affiliate marketing has always been kinda like that red headed step child of online marketing.
Not anymore. Let’s watch the super, giant mega happy hour bucks start rolling in. Thanks Google.
More on this at Techmeme.