How Do You Know When You're Undercharging For Your Expertise? | Unskippable - Marketing Keynote Speaker - Jim Kukral

How Do You Know When You’re Undercharging For Your Expertise?

photo_experts.jpgToday I met with a client and presented him with a strategy for his struggling online business. When I finished my presentation and outlined my ideas, he said something that really hit home. And I quote…

“I wasn’t expecting this for what you charged me. I thought I was just going to get a few ideas. I’m blown away.”

Alright, so I’m tooting my own horn, but it brings up a good and valuable lesson for all of us, and not just consultants, for everyone who does something unique, or has skills that other people don’t have.

Never Sell Yourself Short Or Undervalue Your Knowledge

YOU are the expert.

YOU know what the heck you’re talking about, whatever it is.

YOUR time IS valuable.

YOUR customers will be ok with paying for it, don’t undercharge.

YOUR knowledge is valuable to those who don’t have it, simply put, they can’t do it, YOU can.

YOUR customers EXPECT you to “wow” them, that’s what they paid for.

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