Video Search Results Making Their Way Into Major Search Engines | Unskippable - Marketing Keynote Speaker - Jim Kukral

Video Search Results Making Their Way Into Major Search Engines

Take a look at one of the results for “kukral” over at Icerocket.com, which is a blog search engine. What will you see? You’ll see a video result, with direct links back to “kukral” tagged video in YouTube.

(By the way, Technorati is doing this as well for tags already.)

I predict Google will begin posting similar results for regular searches by mid-Summer 2007. Tell me why they wouldn’t. They own YouTube, and this is the natural progression of search. They themselves through their own investment have proven that they are making a huge play into video.

What Does This All Mean?

Again, as I said before, and will keep saying. You need to be building videos that are uploaded to YouTube and optimized with tags that WILL be indexed in the major search engines results eventually.

So think about your biggest keyword. Maybe it’s “birthday invitations“? In 2007, I’m betting that Google will start showing video results, DIRECTLY AS ICEROCKET IS DOING, right into their main index.

Will your video be there? Your competitor’s will be probably be, and then you’re playing catch up, again.

Get on it. Do a video today. You’ll thank me next year.