You’re an expert at something, right? Or maybe you know a heckuva lot about the topic of your blog, right? At least I hope so.
Give your knowledge away.
Here’s a perfect example. The Copyblogger had a simple request for his readers yesterday. His headline is written: ‘Letâ€™s Remix a Few More of Your Headlines’.
Last fall, I invited readers to submit posts they had written, and I chose several and rewrote the titles. Quite a few people seemed to get a lot out of that process, so rather than writing yet another article about headlines, I thought we should do it again.
Hereâ€™s how it works:
Simply drop the URL of the post or article you want considered in the comment section. I will pick several from the submissions, rewrite the headlines in an upcoming post, and provide explanations for the changes I make.
He’s up to 80 comments and requests for headline reviews so far.
So stop for a second and think. What can you offer to your readers that solves problems and helps them? Think about it, figure it out, then offer it up, and keep doing it.
That’s how you build an audience and a reputation for being an expert.
Note: You can see me doing this in action at AsktheBlogger.com.