For those of you who have been wondering what’s going on with ReveNews, we now have at least a few answers. Turns out that ReveNews was sold to Vinny Lingham’s company Incubeta, along with Sam Harrelson’s CostPerNews and is forming into a new company called PlanetBeta. More here. Wayne just announced it here on ReveNews as well, so did Sam at CPN.
Note: Unless I’m part of some big joke they’re playing on me for April Fool’s day, this is real information. I’ve known about the buyer before I resigned of course, but I no nothing about their future plans. Still not sure why you announce something like this on April Fool’s day? I guess it is probably tomorrow in Africa where Incubeta is eh? :)
IncuBeta, an investment holdings company focused primarily in online marketing and media assets, has agreed to acquire the ReveNews.com brand and site from SK Holdings.
The deal will include absorption of the ReveNews site into the overall IncuBeta umbrella, allowing for the further development of ReveNews as a thought leader in the online media space and furthering IncuBetaâ€™s mission to provide both strategic practical and thought shaping media programs.
As an additional part of the acquisition, the online marketing blog CostPerNews has been acquired by the combined entity and will be absorbed into the ReveNews family of sites and brands. This family of sites will be rebranded and restructured as â€œPlanetBeta.â€
What Is PlanetBeta?
PlanetBeta will serve as the online media arm of IncuBeta and provide both a technology and advertising platform upon which sites like ReveNews.com and CostPerNews.com can continue to function and provide new media thought leadership. PlanetBeta will also serve as an aggregator of content from around its family network of blogs such as ReveNews and CostPerNews and others to be announced at a future date.
Congrats to Wayne, Sam and Vinny, I know how hard you have all been working lately to make this happen. I’m excited about the direction you guys are taking it and look forward to being amazed and informed along the way.
Popcorn popped! Wow us! I know you will.