Sometimes Simply Taking Chances Is Your Best Marketing Effort | Unskippable - Marketing Keynote Speaker - Jim Kukral

Sometimes Simply Taking Chances Is Your Best Marketing Effort

Case in point, look at how the media picks up on simple stories like this.

SOUTHBRIDGE, Mass. (AP) — Ryan Fitzgerald is unemployed, lives with his father and has a little bit of time on his hands. So, he decided to offer his ear, to anyone who wants to call.

After posting a video with his cell phone number on YouTube on Friday, the 20-year-old told The Boston Globe he has received more than 5,000 calls and text messages.

Fitzgerald said he wanted to “be there,” for anyone who needed to talk. “I never met you, but I do care,” a spiky-haired Fitzgerald said into the camera on his YouTube posting.

Now, I doubt this kid will be able to leverage this for any cashola, but… what he could do is leverage his “fame” into a new blog or something. All from a silly idea that was a bit risky.

Do you take chances with your marketing?

I HIGHLY suggest reading Marketing Outrageously. You know my offer. Buy it, and if you didn’t love it, send it to me and I’ll give you the cash for it and and give it to one of my friends.

Last point. This guy wasn’t the first to do it either. See below. Why point this out?

Just because someone has done it once, does NOT mean it can’t be done again. It’s all about hitting the right message to the media.

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