Take a look at this chart from an iprospect study on social networking behavior.
Further proof that people come to the Internet for two main reasons…
Pleasure & Problems!
Take a look at the two biggest results below. One is for product research (solving a problem), and the other for entertainment (pleasure).
I’m going to keep stressing this over and over until it’s branded into your brain.
What do you do to solve problems for your customers, or to give them something fun?
If you aren’t focusing on doing one of those things, you’re chances of success are slim. The signs are there, follow them.