Why Do My Search Engine Rankings Vary From Search Engine To Search Engine? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Why Do My Search Engine Rankings Vary From Search Engine To Search Engine?

Ever wonder how your blog or website ranks on different search engines? Ever wonder why there is a difference?

I recently noticed a lot of traffic coming in from MSN.com, so I investigated further and noticed I was doing quite well on terms that I had never really spent any time optimizing for.

Case in point, I recently discovered that JimKukral.com shows up as…


#2 result in MSN.com for “online consulting“.

I’m also #5 for “online consulting services“.

And #3 for “online marketing consulting services“.

Each of those searches is bringing back close to a 2 million result average. Not too shabby, right?

Ok, so let’s go over to Google and see where I am for the same key phrases, and let’s see how different the results are. You would think that they’d be way off, especially since Google has a much bigger database of indexed sites. But alas, it wasn’t that far off.


Online Marketing Consulting Services = #5 listing (out of 82 million results). Wow, that’s great, and only 2 spots lower than the MSN listing.

Online Consulting = #13 on second page (out of 138 million results).

Online Consulting Services = #4 result (111 million results total).

I didn’t even look to see how Yahoo! fit into this mix. Perhaps in a future entry.

The bottom line is, if you write good quality content and work with a reputable search engine marketing firm, you’re going to start seeing consistent results from your blog or website, across all the big search engines.