This week marked the one-year anniversary of the launch of click-to-play video ads. To that end, we thought it’d be fitting to introduce three new members of our click-to-play video ads family: the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.
But how can I be sure I’ll make money with these video ads?
Generating earnings with videos ads in these new formats will also remain the same. If the advertiser has chosen to display the click-to-play video ad as a cost-per-thousand impression (CPM) ad, you will be paid for every valid impression of the static image, regardless of plays or clicks to the advertiser’s site.
If the click-to-play video ad is a cost-per-click (CPC) ad, you’ll generate earnings from valid clicks to the advertiser’s site rather than clicks on the play button. In either case, you and your site visitors are free to watch the video as frequently as you like. Please keep in mind that you’ll need to be opted into image ads in order to receive video ads, but we aren’t able to guarantee that video ads will always be available for your content.