Online Marketing Lesson: Lists Are Powerful Tools | Unskippable - Marketing Keynote Speaker - Jim Kukral

Online Marketing Lesson: Lists Are Powerful Tools

Check out the Power 150 Top Marketing Blogs. I recently asked to be added to this list and was pleased to see that I was added in at #140. Just like my high school graduation… 10 from the bottom. :)


The Power 150 is a global ranking of the top English-language marketing blogs. Originally launched in January 2007 as a USA-based ranking, the Power 150 expanded worldwide to include all English-language blogs after TechBrew provided the list’s automation in March 2007. To calculate each blog’s final ranking in the Power 150, a very simple, multimetric algorithm was used. Final ranking is based on the sum of four unique and mostly objective sources:

Will I go up? Will I go down? It updates automatically based on a bunch of factors. I don’t know, and I’m not sure it really matters. However…

There’s an online success lesson learned here. (You knew I was going to preach didn’t you?)

Marketing Lesson: Lists Are Powerful Tools

Look at what this guy did. He decided to make this list one day, outta the blue, so he did, and now he’s got people like me linking back to his site, helping him gain new subscribers… building his brand.

People love lists. They’re fun to read and most importantly, they really work to get vain bloggers and marketers like me sucked into their vortex.

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