There’s a great post over at the Aweber blog that talks about successful marketing through video and email.
On-line videos have great potential to create a buzz and drive traffic to on-line campaigns. They provide an opportunity to offer content that can be accessed by a large audience for free, driving traffic to a campaign and establishing thought leadership on the subject they cover.
For their business model, Tim and David put guitar lessons videos up on Google Video and YouTube. They are entirely free to watch, and at the end of each video they briefly advertise a website, which ultimately contains lots of other free videos, print lessons, and a very active forum. They generate revenue through sales of DVD’s and paid memberships offering exclusive content.
Be sure to check out Aweber’s email service. I use it myself, hosting about 20 of my own email lists. GREAT product. GREAT prices.