What If You Blocked Google From Your Life? | Unskippable - Marketing Keynote Speaker - Jim Kukral

What If You Blocked Google From Your Life?

James at Centernetworks.com recently tried it. The result?

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I’m not going to lie, life without Google has been hell online.

Pretty interesting story. I liken it to when the water is out in your house. You keep walking up to the faucet and turning it on, forgetting that it’s not working. You’re just so used to it “being there”.

That’s a huge brand advantage that Google has. We all just expect it. Like we expect our Tivo (dvr) to be there now, etc…

Do your customers expect your brand to be there for them? What are you doing to make sure they need you?