My wife watches the tv show ‘The View’ for one reason… and that is to see something worthwhile seeing. Engaging content. Yesterday she pointed me to this verbal slugfest and noted to me that “I’ll stop watching this show when Rosie leaves because it’ll be boring again. Now at least they talk about real things and argue about something more than Dancing with the Stars.”
That got me thinking back to what I’ve been harping on for a long time now. If you’re going to produce content in video form, or on TV. It’s got to be engaging and entertaining, or helpful.
Are you creating video content that is engaging, or entertaining or helpful?