It’s coming fast. Will you have videos ready for the ads? Will you profit? Will advertisers be clawing to buy space in your videos?
Beware YouTube watchers, ads are comingâ€•as soon as this summer. The video-sharing site that was acquired by Google in November is experimenting with the precise length, form, and placement of those ads, and will begin rolling them out this summer, Suzie Reider, head of advertising for YouTube, told an audience at the Ad:Tech conference in San Francisco Wednesday.
â€œWeâ€™re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,â€ Ms. Reider said.
The idea is to generate long-promised revenues that Google can share with the more than 1,000 â€œpremiumâ€ content creators whose video material is available on YouTube, Ms. Reider said.