The Most Overlooked Aspect In Business Online: Fun! | Unskippable - Marketing Keynote Speaker - Jim Kukral

The Most Overlooked Aspect In Business Online: Fun!

revenews_kukral.jpgOne year ago in June 2006 Awesome Dave and I launched AwesomeMillion.com, a fun project that allows anyone or anyplace or anything to be really awesome at their own personal url. Example: JimKukral.Isreallyawesome.com. Since then we’ve helped make thousands of people, places and things really awesome.

Through my experience of designing, building and marketing this fun project, I’ve come to realize that this is what I want to do for a living.

In other words, I want to do “fun”. Fun to me is building these, ahem, “fun”, projects. So I guess you could say I’m having fun, building fun.

Here are some of the projects I’ve created since that time.

Awesome Million – Be awesome, you know you are!
Big Brown Box – It’s big, it’s brown, it’s full of stuff!
ReasonstoLove.com – Love something? Make a list!
IPayTooMuchForHosting.com – I do, find out why.
onegoodthought.tv – Send me yours, I’ll give you mine.
Complete Rip Off – Why wait, just get ripped off now!
Top Bananas – $1 is cheap, be a top banana!
Affiliate Marketing Friends – Join the community!
The Wassup! Project – Get your Wassup! on!
Countdown to Mac – Tick, tick, tick.

Next up is Scratchback.com. Details to come in July, but what I can tell you now is that it will be way more than a project. It will be a fun business.

My biggest challenge as a web entrepreneur is sticking with the mantra of “fun first” before business/profit. Fun only works if the money doesn’t get in the way. However, making money can be a benefit of fun.

Do you do fun? Got any examples of businesses that were built on “fun”?