What's The Worst Thing You Could Do To A Customer Evangelist? | Unskippable - Marketing Keynote Speaker - Jim Kukral

What’s The Worst Thing You Could Do To A Customer Evangelist?

book-3d-cce.jpgThought of the day: What would be the dumbest thing you could do to someone who loves your product so much that they are evangelical about it? Any guesses? But first off, what is a customer evangelist?

What is customer evangelism?

When customers are truly thrilled about their experience with your product or service, they can become outspoken “evangelists” for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

The answer to the question above (What’s the worst thing you could do?)

Answer… waste that person’s/evangelist’s valuable time.

Business is business. Time is money.

I don’t get emotional about business rules. I get emotional about my time being wasted, because I don’t have a lot of it. I sit at this computer 14+ hours a day. When I go into a project I pour my heart and soul into it and spend a lot of time on it.

Do NOT waste my time. Rant over.

Go read this book please.