YouTube Should Take A Lesson From VideoJug | Unskippable - Marketing Keynote Speaker - Jim Kukral

YouTube Should Take A Lesson From VideoJug is a very smart video portal. One that I think could be an acquisition target or future business model for YouTube/Google.


Why? Because instead of aggregating skateboarding and puppet videos, etc… they only want videos that solve problems. They are building a massive portal of how-to content in video format, and it’s good stuff too.

VideoJug hosts one of the world’s largest, most all-encompassing libraries of factual content online. Our professionally-produced, high definition video content covers every conceivable topic and delivers the definitive online “encyclopedia of life”. The content is divided into a variety of formats that include informative “How To” and “Ask The Expert” films that take users, step-by-step through everything from the lighter, more welcome aspects of life (leisure, hobbies, beauty and style) to the more serious tribulations we all face in day-to-day life (health, legal, money, parenting).

Every video on our website has been carefully researched and professionally produced or vetted (in the case of user-generated content) with an eye toward quality and value. VideoJug embraces its mission of being the definitive source for credible answers and wisdom for every conceivable aspect of human life. No matter who you are, no matter what your problem may be, VideoJug is here to help, inform and inspire.

Alright, so why is this so valuable. Well, let’s do some searching and see how well these “how-tos” rank.

Search #1 in Google – How to draw a cartoon Mouse – #3 result in Google.

Search #2 in Google – How to pitch a popup tent – #1 result

Search #3 in Google – How to make fried Eggs – #3 result

Shall I go on? Getting the point?

The other great feature is you can upload your video and be the “expert” for the video, with your own profile name and link to your own website. So you’re giving them your video content, and they’re distributing it for you.

Different than YouTube? Not exactly, but as any marketer will tell you, the delivery matters. Videojug just sells this better than YouTube does.

Ready to make your own how-to videos? Check out this video about how to make how-to videos, great stuff.

VideoJug: How To Make A ‘How To’ Film

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