Can Google Jump The Shark? Or Is It Simply Too Powerful? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Can Google Jump The Shark? Or Is It Simply Too Powerful?

google-girl-780952.jpgForbes warns Google that it could.

Google has built its business success over recent years on two factors: technical innovation and popularity. It is learning that success on such a scale has an effect on public life and invites closer scrutiny, as well as demands for regulation. Google’s business model is built on trust. If users’ perception of the company changes, its business perspectives and profits will come under threat.

At what point does a company become big enough to be immune to a trust breakdown? Can Google overcome anything?

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