Zac points out that John Chow didn’t make the Businessweek story about bloggers who make big bank.
There were a few bloggers on the list Iâ€™ve never even heard ofâ€¦ but where is the almighty and highly controversial John Chow? With so much secrecy on how much bloggers make, sometimes itâ€™s a complete guessing gameâ€¦ why not feature John Chow, who gives a full revenue statement each month on much his blogging is generating. It could just be the writers of Business Week never heard of him, or his blog. Itâ€™s all too common that the people working in the industry (like myself) know a lot more than the people writing these articlesâ€¦ which is why bloggers are making a ton more than writers for these main stream magazines.
So why did John get snubbed? Maybe Zac is right. Maybe the writers never heard of him. I don’t have the answer.
But you have to wonder if his brand perception may have played into this?