The Age of Conversation Review In AdAge.com | Unskippable - Marketing Keynote Speaker - Jim Kukral

The Age of Conversation Review In AdAge.com

Advertising Age does a review of the new book ‘Age of Conversation’. I’m proud to say that I’m in the book as a one of the contributing authors (103 of them). I’ll blog more on this tomorrow at launch date for the book.

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I will say now though, that I’m proud to be a part of this great project. I hope you will support it.

Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes. Having struck a deal with 103 authors eager to lend their two cents about today’s marketing-communications landscape, the boys feverishly compiled essays, baited a vendor and hooked a PR firm to rep the title.

On Monday, the book will be released in three formats: e-book, paperback and hardcover. Its editors won’t be raising a glass together anytime soon, however. You see, David, who hails from Des Moines, and Gavin, based in Sydney, have never met. In fact, with the exception of a single, garbled Skype exchange, they’ve never even spoken.

Welcome to the “Age of Conversation.” McLellan first conceived of the open-source literature idea after spotting a similar project, titled “We Are Smarter Than Me,” on a Wharton School of Business web site. He excitedly blogged about the concept on DrewsMarketingMinute.com, also the homepage for his branding consultancy, McLellan Marketing Group.

Here’s the complete list of authors.

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg

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