Online Video Works Because It's Real | Unskippable - Marketing Keynote Speaker - Jim Kukral

Online Video Works Because It’s Real

15 million views later… Wow. Lions, crocs and buffalo fighting it out for lunch.

Further proof that “real” is what we want and crave. You can only fake or “shoot” so much produced material. Frankly, this video alone is evidence of why YouTube and online video is so huge.

Found this at Rohit’s blog.