Blogrush Proves A Brilliant Marketing Effort Will Always Win | Unskippable - Marketing Keynote Speaker - Jim Kukral

Blogrush Proves A Brilliant Marketing Effort Will Always Win

This whole Blogrush situation just fascinates me, and I’m sorry to keep blogging about it, but I LOVE good marketing and buzz, and John Reese and Blogrush deliver.

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Case in point, what we’re seeing now is the sliding scale of backlash coming back about the product. Particularly, we’re seeing the guys who have had traffic exchanges for years come out of the woodwork saying stuff like “I did it already, and you just copied it, etc…” Check out this comment at Mashable from the guy who started Blogexplosion…

John

Your service is nothing revolutionary, new or even original for that matter …

I’m the original owner of BlogExplosion.com, the original traffic exchange for bloggers (which I ended up selling to LiveVideo.com some time ago)

Both BlogExplosion and Blogmad.net had text link exchanges (essentially what you do), where you can target by category etc.. But that was a couple of years ago.. You can talk up your technology to match content etc. but it’s mostly just that – talk

RELEVANT CONTENT, TARGETED – Bottom line this has been done before with exactly the same functionality (except we had a much larger userbase than you do)…

The point I’m trying to make is…

blogrush.jpgJOHN REESE MAY HAVE NOT CREATED SOMETHING TRULY ORIGINAL… BUT HE MARKETED IT AND POSITIONED IT BETTER!

This is going to sound crude, but here’s an example.

Two people could take a crap in a box and both try to sell it. But the guy who wraps it in the nicer package, the better marketer, is going to sell more boxes of crap.

Sorry dude who made Blogexplosion, and the other guys who are now feeling like they missed something. Guess what??

You did.


John Reese is a brilliant marketer. He positioned it perfectly. He got the sneezers in early to push it hard, and their minions followed suit. It was brilliant, and it worked, and even if it doesn’t last long term, he’s now sitting on probably a hundred thousand email addresses he can push income.com announcements and product to.

The summary…

Good marketing wins. I don’t care if your product is the same, or even better. The better marketing position will ALWAYS win short term. Now, personally, I refuse to market “crap in a box”. Not my style, even if I don’t get rich, I won’t do it. But you cannot argue my points above. John Reese did it again.

P.S. This does not mean you should focus on creating products that are not high-quality. In the long run, you will be able to create a long-term profitable business on the merits of a better product that solves problems… ALWAYS.

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