Bullet Proof Baby – Are You Taking Risks With Your Marketing? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Bullet Proof Baby – Are You Taking Risks With Your Marketing?

Doesn’t your baby need a tazer? How about a bullet-proof stroller? Of course they don’t, hopefully, but that’s what makes this marketing great.

Check out this new campaign promoting the movie ‘Shoot em’ Up’. It’s called Bullet Proof Baby. It’s a fake ecommerce site full of insane “bullet-proof” baby products.

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What’s great about this as well is the subtle tie in to the movie. Look at the small graphic in the image above. I’ve pointed to it with arrows.

Another great thing is the use of video. Check out this “product test”.

Summary: Smart online marketers like this are beginning to show their skills more and more every day. This works because it’s funny, and it takes chances, and it integrates all of the right parts for attention-getting.

Notice how every item is “out of stock”? Pretty funny touch. Nicely done.

Are you thinking creatively to promote your business? Take a risk. Have some fun.

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