Cnet Misses The Point About Conversational Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral

Cnet Misses The Point About Conversational Marketing

Cnet misses the point, completely.

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Who asked marketers to join readers online?… I’m suspicious when the “conversation” is initiated by the marketer and not the consumer.

I got news for you. The consumers asked for the marketers to do this. No, they demanded they do it. And it’s working for both parties.

I can’t help but view conversational marketing as a thinly veiled attempt by the ad industry to insinuate itself into the popular social media craze. Calling it a “conversation” makes it sound benign and implies that it is consensual.

What would you propose we continue on with then? Traditional one-way eat shit and like it advertising models?

You’re missing the point Elinor. This is a good thing, not a meaningless effort.

Everyone else is on board and is liking the results. Why aren’t you? Let go of the past and embrace progress.

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