Cnet misses the point, completely.
Who asked marketers to join readers online?… I’m suspicious when the “conversation” is initiated by the marketer and not the consumer.
I got news for you. The consumers asked for the marketers to do this. No, they demanded they do it. And it’s working for both parties.
I can’t help but view conversational marketing as a thinly veiled attempt by the ad industry to insinuate itself into the popular social media craze. Calling it a “conversation” makes it sound benign and implies that it is consensual.
What would you propose we continue on with then? Traditional one-way eat shit and like it advertising models?
You’re missing the point Elinor. This is a good thing, not a meaningless effort.
Everyone else is on board and is liking the results. Why aren’t you? Let go of the past and embrace progress.