John Reese & Blogrush Want To Resell Your Data | Unskippable - Marketing Keynote Speaker - Jim Kukral

John Reese & Blogrush Want To Resell Your Data

In my last post I wrote about how I didn’t think Blogrush would work and how I didn’t like it.

One question I asked was “what is Blogrush going to do with my stats they collect from me using this widget?”

The answer is in the privacy policy. They’re going to aggregate it and resell it or use it as data for, a new site launched by super marketer John Reese. (Bold emphases below is mine).


Like most website operators, collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.’s purpose in collecting non-personally identifying information is to better understand how’s visitors use its website. From time to time, may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Look, if you want to give up valuable real estate on your blog for a few new visitors every week, while they use your stats to build their other product… then good for you. But it seems like a raw deal to me.

John, how about a cut of that data you’re going to reuse or resell? I’ll take that for using this widget. I know how valuable that is.

I dunno, I feel insulted by this. Is it just me? Have I been in the blog game too long?

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