Google Pagerank Penalties A TextLinkAds Killer? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Google Pagerank Penalties A TextLinkAds Killer?

Rumor, or truth, nobody is sure, but speculation is that the recent Google pagerank drops are a direct counter by Google to “decrease” relevance on sites that sell text links. If true, that is a DIRECT frontal-offensive move at the TextLinkAds business model.

The reasoning on this make sense for Google (see Darren’s comments below), but the problem is, for TLA, that their business model is built on passing “Google Juice”.

I can understand the text link penalties though – people buy text links so that they can increase their ranking in Google. People buy AdSense because they want traffic. Google don’t want their search results manipulated so they work against text links. I don’t like it any more than you do – but I can see their reasoning.

Right. So how can TLA survive in it’s current business model if the rumors are true?

Furthermore, would you buy a text link from them if they had a “nofollow” in it?

I like the guys at TLA, but personally, I never did like the model of “passing Google juice” for cash. It always seemed very gamey to me.

More talk at Searchengineland. Original story from Andy B. Much more at Techmeme.

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