Technorati Dropped The Ball, Can They Pick It Back Up? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Technorati Dropped The Ball, Can They Pick It Back Up?

Mathew nailed it on the head. The rati doesn’t suck, no, but it severely lacks from being great when it has had every opportunity to do so.



Technorati has been riddled with performance issues for longer than I care to think about, has launched new features that seem poorly thought out and are already being done better by others (WTF comes to mind), and is in danger of being overshadowed by a website run by a single person, Techmeme’s Gabe Rivera.

That’s the real story here, which he nailed… that a one-man show (Gabe at Techmeme) is seemingly doing a better job than a big organization (Technorati).

Frankly, I’m disappointed in Technorati because I expected so much more. I did from Icerocket too (my analysis in that link), but they did nothing as well. They had EVERY opportunity to kick butt and take names, but they didn’t. Why? I’m guessing they never had any good ideas. Problem is, I had, and still have plenty of killer ideas for them.

Anyway, maybe this new ceo can change things at the rati. Is it too late? Perhaps. Still the best blog search? I dinna think so.

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