Where's The Innovation In The Online Advertising Space? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Where’s The Innovation In The Online Advertising Space?

Today Adbrite has unleashed a new full-page ad feature. Here’s a sample.

The Full Page Ad replaces our previous Active Interstitial product and now enables brand advertisers to bring the same kind of full page advertising seen on newspapers and magazines over to websites… We believe that the Full Page Ad will take online advertising to new heights.

Sometimes I really wonder if some companies really understand online readers or the online ad model? No offense Adbrite, I am a fan of your services in the past, but this move is way off the reservation. Who exactly is this for? What publisher in your space is going to use this? I don’t get it.

Adbrite is a company I have kept a close eye on because I thought they had potential, but they’ve never delivered the knock-out blow with any kind of creative or solution that truly differentiated or solved problems for publishers/advertisers. The InVideo thing was about as close as they got to that, and still may pan out. But full page ads?

Where’s the innovation in the online ad space? Why are companies so focused on selling “ads” and “making money online” when they should be focused on other things like better user experiences and fun?

If you’re using this full page ad system, and it works, tell me and prove me wrong. I’d be more than happy to eat this blog post.

I think I need to do a series of blog posts about the players in the online ad space. In my spare time!

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bg - October 15, 2007

If this were a movie, it’d be Ad Interrupted.

;-p

The better agencies know how to do this without it coming off so amateurish. I agree, there’s definitely no decent experience if it first gets interreputed by a header and sponsor line.

Table Pad - October 16, 2007

You have stated it quite clearly if somewhat bluntly. Full page advertising can not work for online marketing. Yes, what about user interest?

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