Who Cares About Traffic? Techmeme Is A Branding Game | Unskippable - Marketing Keynote Speaker - Jim Kukral

Who Cares About Traffic? Techmeme Is A Branding Game

Silly Scoble, traffic is for kids. The real value of being on Techmeme, having your stories listed on Techmeme is NOT traffic, it’s association. It’s branding.

Look at this list below (graphic), for this story we’re talking about right now. Look at the names in that list. I took this screen grab before I wrote this story, but in a half hour from now, my blog and name will be listed right next to all of those big name bloggers and brands.

As I said over at Mathew’s blog

Yes, you don’t get “traffic” from TM. What you get is influence. When your blog starts showing up next to your peers, it’s branding. Has to measure direct, but it is valuable.

Traffic is great for selling ads, that’s about it. If you want influence and association… branding. Techmeme delivers the goods.

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