Chasing Viral Videos Is As Dumb As Chasing Web Traffic | Unskippable - Marketing Keynote Speaker - Jim Kukral

Chasing Viral Videos Is As Dumb As Chasing Web Traffic

If you read this “guide to viral video” at Techcrunch, there are actually some really good tips in there about tags, and other tips about how to create videos that people want to watch.

But in the end, the article is crap for you and me… why?

Because viral videos are a waste of your time, just like traffic.

You tell me something. How do you monetized a viral video? Seriously, I want you to explain to me how to do it? That article didn’t explain it. In fact, that article specifically points that “they make money by taking other people’s videos and making them get viewed a lot”.

A. That’s not viral really. Views aren’t viral per say. Sharing is what really makes something viral.
B. That’s a good model if you can sell it and find clients, but is that really your thing?

Again, that article tells you nothing about how to make money from your “viral” videos. Why? Because it’s really, really hard to do, unless you’re a porn site.

People, stop chasing b.s. dreams like “viral” and “traffic”!

I’m here to tell you, that it’s a complete and utter waste of time. The odds of going viral are extremely low, and even if you do, it’s hard to monetize it.

Now, let me just say that if your goal is to become famous… then you should absolutely attempt to make videos that go “viral”. But to monetize… forget it.

More from Mathew, the dudes at Commoncraft chime in as well, and Centernetworks writes a great headline.

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