Just Kill The PayPerPost Brand & Focus On SocialSpark | Unskippable - Marketing Keynote Speaker - Jim Kukral

Just Kill The PayPerPost Brand & Focus On SocialSpark

Ted, what’s the story? PPP is dead. Google killed it. The way I see it, you have two choices.

1. Kill the brand and focus on your new SocialSpark product that enforces disclosure and nofollow. This to me is a winning idea with no flaws.


2. Fight Google.

Which one sounds easier? You may say to yourself, “Well, #2 sounds like it would bring my company lots of free publicity, plus it’s the right thing to do.” But I’m here to tell you that I don’t think “fighting Google” is either smart, or worth the time or effort.

Let’s face it. The PPP model has been stricken down by the Google Gods.

This is Google’s Internet… we just live in it.

We play by their rules or don’t play at all, even if their rules are built for them alone. Seems defeatist, yes, but it also seems prudent when it comes to running a long-term profitable business?

Maybe my opinion would change of the situation if they came after one of my companies/brands. So I have considered that, yes. And yes, I’d probably get very angry with them too.

I’m just saying… I’m not sure I’d fight at this point. But then again, you’re not me. Good luck in whatever you do. I know one thing, you’ll get some good publicity out of the whole situation. But will that publicity help, or hurt? That’s the question.

Mathew offers a more balanced opinion, as usual.

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