Why Does Technorati Use Google Adsense? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Why Does Technorati Use Google Adsense?

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.

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