Blog Search Sucks – Can Anyone Save Us? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Blog Search Sucks – Can Anyone Save Us?

I’ve been following IceRocket for over a year now, and have written a series of posts here and other places about them. Summary: Depite the CEO Blake emailing me to tell me they are very much alive and well, I keep writing them off as dead. But perhaps I’m wrong? Blake left this comment on my blog back in April of 2007.

# Blake Rhodes on April 3rd, 2007

Jim- We are spending most of our time on trying to make updates faster and getting rid of splogs. We are a pretty small shop so at times it is tough to get everything done that we would like.

You are welcome to email or call me ANYTIME, my email is , I will provide my cell if you would like to chat. I’m available 24/7.

We have made great strides in filtering out spam blogs and we feel like we do a better job at this than anyone else.

Again, ping me anytime. I am all ears if you feel like you have ideas that will better our site.


Today, Matthew Hurst posted that maybe IceRocket is coming back to life? Mark Evans makes a good call and asks if IceRocket is finally fulfilling its destiny as a vertical search engine?

IceRocket’s attempt to revive itself will be a huge challenge given its shot at success has likely come and gone, but the blog search market is still ripe with opportunity because it still doesn’t have a dominant player. Unlike general search, Google is battling for share along with Technorati, Sphere, Bloglines, etc.

Blog search is ripe for a hot, new start-up to capture the imagination of people looking for a search engine that works well. For all the investment in me-too companies in the photo-sharing and social networking markets, it’s been puzzling not see more activity in the blog search business.

Why should you or anyone care? Because blog search, even from Google, sucks. Across the board.

I’m going to email Blake, the CEO, to see what I can find out. Or perhaps he can leave a comment here.

Will IceRocket step up and save the day? Or is this just another flirt? Will someone save blog search? Stay tuned.

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