Does Your Product Or Service "Just Work"? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Does Your Product Or Service “Just Work”?

You know your product or service is great (far above average) when you can get someone to say…

“It just works”.

That’s it. It’s the highest compliment you can get.

“It just works” is a very powerful phrase in this day and age. Especially when it comes to choosing between several items you may be shopping for. Case in point.

I have been researching whether or not to upgrade my Sony Vegas from 7.0 to 8.0 Pro. So I did some researching around and in a forum I caught this comment. Bold is mine.

It’s user interface and workflow are unsurpassed in my opinion, assembling a movie is way easier than in other programs. Thus, it’s very stable and “just works”.

SOLD!

Does your product or service “just work”? Sometimes that’s all you really need to do. Create a strong product and make it the best it can be and make sure it does what it says it does.

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