Google Adds Blogs To The Matrix – Blogs Finally Legit | Unskippable - Marketing Keynote Speaker - Jim Kukral

Google Adds Blogs To The Matrix – Blogs Finally Legit

The legitimizing moment for blogs has occurred. Google is adding blogs into their regular index as part of Google Universal Search (video link).

Starting this week or next, queries on the leading search engine will return links to blogs alongside the images, news, books, local maps and video, Marissa Mayer, vice president of search products and user experience, told eWEEK in a briefing at the company’s headquarters here.

I’ve posed this thought for years, and I’m glad to see it finally happen. With the growing number of blogs (content), it would be impossible for Google to ignore blogs, and they would be forced to include blog content into the mainstream flow of blood.

I argue, and now believe I have proof, that Google would not be able to distinguish the difference between a “blog” and “regular” web content, therefore, they would have to make this move eventually, and they are now.

What does the future hold for blogs and Google?

Blogs are generating content at a pace that is faster than you can possibly imagine. In the next 10-years, the massive amount of content that will come in blog form will choke the Internet. Ok, not choke it, but it’s going to account for a massive percentage of content… that Google simply cannot ignore.

I started blogging in 2001. Back when many still didn’t believe in blogs, and certainly back when nobody thought a blog could actually “do” something. I’m glad to see this moment for bloggers. The days of discounting us as non-legitimate sources of content are over.

What is Google Universal Search? Watch this video.

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