I Use Technorati For One Thing Only: Brand Tracking | Unskippable - Marketing Keynote Speaker - Jim Kukral

I Use Technorati For One Thing Only: Brand Tracking

Today Technorati “relaunched” with a bunch of new stuff I guess. Like Allen, I’m still trying to figure out exactly what that stuff is and what problems it solves for me.

It seems they tried really hard today to explain what they’re doing, but they broke the cardinal rule of marketing. Which is…

Don’t tell me what you do, tell me how what you do solves problems for me.

Here’s how I use Technorati.

I log in and type my brand name and search for people mentioning my brand.

That’s it.

Am I missing something? Is there something else you can really do with it?

What problem does it solve for me?

And what’s with them ignoring video?

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